Lauren McAllister - Webstudio

Lauren McAllister

Marketing Manager

I help you clarify your business goals – then develop and execute a marketing strategy that helps you grow.

Originally a Journalist from Sydney, I have also lived and worked in Bathurst, Dubbo – and now the lovely Port Macquarie.

I believe getting to know your customers is everything to a business. If you can be the authority on the problems they have, you can build trust and make meaningful relationships.

This is what I help businesses do – get to know their target market, to design and implement a strategy that meets their business goals.

I am also a writer – always have been, having started out as a Journalist at Sky News. I believe every piece of content, whether it be a blog, email newsletter, webinar or social media post – needs to have a purpose, and align with your brand and your business goals.

My Experience

I have four years’ experience in Marketing, working with businesses to grow their brand – and their client base!

​​I develop comprehensive content strategies, to highlight their key messages and values – and effectively communicate them to potential customers. I specialise in Content Design and Search Engine Optimisation, with experience in end-to-end campaign management.

I also provide media management, as I have three years’ experience as a broadcast journalist, both in a national 24 hour newsroom and regional radio station.

I am also a Project Assistant at Charles Sturt University’s Innovation Hub, helping to design and deliver programs for entrepreneurs looking to expand and grow. I am working to build a community of like minded professionals, to link them with industry and government – to encourage innovation in our region.

Also

I have very energetic twin boys, one Labradane puppy and an Alpaca! I can also recite the lyrics to ‘We didn’t start the fire’ by Billy Joel from memory.

Founder & Director

I develop websites that represent our clients’ brand – and deliver complete online solutions for their business.

Client Service Specialist

I support our clients through the entirety of the project, to ensure their needs are met and their expectations are exceeded.

Marketing Manager

I help you clarify your business goals – then develop and execute a marketing strategy that helps you grow.

Book a free consultation