Your business needs to get the most out of any online opportunity that’s available and a refreshed website could be the key to achieving this.
As your business evolves, so too does technology and online design trends. It is critical to your success as an organisation that your website remains up-to-date with current technology, software and most importantly helps your customers understand what you do and why they should engage with you.
Your website should be seen as an investment in your business. A renovation of your website can deliver a great return on your investment, driving business growth by better connecting with your customers. Every website design has a life cycle and even the best-designed websites lose their visual appeal over time.
Here are the top 5 reasons to consider a website renovation:
1. Your website is not optimised with “call to actions” for the latest mobile devices
Over 50% of internet users^ (source) are now using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
At Webstudio we build responsive websites that are designed to provide an optimal viewing experience across a wide range of the latest devices from desktop computers through to smart phones and tablets, ensuring easy navigation and readability of content. Responsive website design ensures that no matter what device someone uses to view your website, the size of the site will adapt to whichever screen they are viewing from. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for.
If your current website is having trouble converting – perhaps it is lack of call to actions. The most common call to actions include click to dial phone numbers or Next Step, Enquire Now and Buy Now buttons. Call to action buttons are a fundamental part of guiding your visitors towards conversion. Maybe you already have call to action buttons – But having an older website that is not mobile-friendly is stopping your visitors from accessing these call to actions as efficiently. Webstudio can advise on the best types of call to actions and where to place them to prominently lead conversions within your website.
2. Your business has grown and your sales pitch has changed
An organisation will grow and change and move around over time. You need a website that will also be flexible to adapt with business change. New technology such as WordPress allows a business website to change as and when needed: quickly and efficiently.
You may find that your organisation has changed over the years and your website doesn’t reflect your current business offerings anymore. Most industries will also thrive with the integration of Social Media and this is something that should be considered within a website renovation.
3. Your website design is behind the times
Does your current website look like it was built 5 or more years ago? You only have a short amount of time to target your audience, make your impression and communicate your marketing message. As they say “First impressions last”, and this an important consideration when you look at your current website. Potential customers will spend more time on your website if the aesthetics are right and the design is intriguing and up to date. A visually appealing and well structured professional website design immediately relays the quality of your business and your services.
4. Your website is no longer converting leads
You may like your current website just the way it is, but are your potential clients still finding it visually appealing and enjoying a great functional user experience? Getting lead conversions is a direct result of how you attract, engage your users and optimise your website towards your business objectives.
Define your website and target audience goals. You know how this website has worked in the past – Now is the time to re-assess if it is still working and achieving leads. Plus it’s not just the visual design that affects your results – as there is continuous new technology and updated software versions, it is best to keep up to date to really improve your online performance.
5. Your website platform is reaching obsolescence
Technology is ever evolving. If your website has been built on a platform other than WordPress you may find your editing choices will be becoming limited as browser technology has changed. By having your website redesigned on a WordPress you will be able to adapt with technology, ensure greater security and be on a platform for future growth.
We create all new websites on the WordPress platform, which is website management software that currently powers around 28% of all websites on the Internet^ (source). The software is continually improving and growing in collaboration with tens of thousands of developers all over the world. WordPress allows us to develop flexible and customisable websites to that meet best practice standards and can grow with your business.
Contact us today to discuss a website renovation package, call 1800 008 606 or email email@example.com or firstname.lastname@example.org. We’d love to work with you to come up with a plan for a fresh up-to-date new site.