When it comes to thinking about your website, whether it’s going to be brand new or a revamp of your website, you should ask yourself “does my website have personality?” “is it personable?”. You may never have even thought about before.
Go on, open up your website, have a look at it through fresh eyes. Think of yourself as your potential customer or client. There is so much competition out there on the internet, even in a regional town like ours, so your website needs to help you stand out from the crowd. So what are some ways to make your website more personable and radiate your business’s personality you may ask? Read below and we’ll give you some ideas to work with.
Unique value proposition
What is a unique value proposition? Your UVP is a clear communication that describes the benefits of what you offer, how you solve your customer’s needs and pain points and what distinguishes YOUR BUSINESS from the competition. Your unique value proposition should always appear prominently on your home page and in every online marketing campaign you create.
How does this emit personality within your website? How is this personable so that customers can relate? Well anyone who can solve my pain points in one statement automatically becomes a standout choice to me, and undoubtedly outshines any competition.
Engaging ‘About Us’ page
The About Us page is a great place to share the history of your business – Where you are from, how you got started, how long you’ve been in business. Is it a family business? What makes your business different?
Locals love supporting locals. So this is also a great place to talk about any clubs you volunteer with and support. Add a bit of your personality to this page – What sports do you like to play? What do you like to do in your spare time when you’re not running your business? Have some team photos and little short biographies for you and your staff, it helps customers know they are working with real people who are passionate about not only their business but life in general.
That is the first part of your About Us page done. The second half is dedicated to your customers and clients. How are you going to support them through their needs? What can your business do to make their life better? This is where your UVP comes into play once again – Expand on it and convince your customers that you’re worth doing business with.
From our experience and research – most websites need a blog. A blog keeps your website content fresh (which Google loves), while it also aids in making you an authority in your industry. The blog is also a wonderful means of posting to Facebook and LinkedIn – where the posts will be shared, linking more and more people back to your website. How is this personable? The blog posts should be filled with engaging topics and a bit of your personality, the blog is a conversation, not a lecture, and completely different to your general website content.
Not every article needs to be written about your business every-single-month. When we mention creating a blog, some business owners say “Oh gosh, I would run out of topics to write about!”. Any topics that have the tiniest relevance to your industry will be awesome for your blog. Even fun blog posts about events your business has celebrated – even staff birthdays can be a topic you can use to radiate your organisation’s personality. If you don’t yet have a blog, sit down and think about “What would I like to talk to my customers about?” Write a list of things and see if you can find a path forward from there. If not, there are always professional copywriting services available where someone will write you a blog article (or multiple) each month. We offer this service for clients here at Webstudio.
Photos of yourself and your team are a great way to put a face to the name. Of course, we always recommend engaging the services of a professional business photographer so that the images are clear, crisp and engaging. A great business photographer will always capture the essence of your personality and your brand.
At the end of last year, we hired a local photographer, Lindsay Moller, to take some professional photos for our website. We have also used his photographs for our email signatures and the positive feedback we have received from our clients being able to put a face to the name has been incredible, so it was well worth the investment. You can check out Lindsay’s work here: www.lindsaymoller.com.au
What should I do now?
By now your brain is probably ticking over with all these things you should do to give your website a boost of personality! The first step is to sit down and make a list of what you want to do with your website. Do you want to redesign it with all these points in mind? Or will you just update each point one at a time? Whatever you decide, we are more than happy to help advise on the best course of action to help make your website more personable and relatable to your clients now and into the future.