If you haven’t already gathered, we are big fans of the team over at FOCUS Magazine. It’s not just that their publication is beautifully created – though this always makes for a lovely reading experience. The way they bring all cross-sections of our community together is just what we need right now.
Search Engine Optimisation (SEO): What it is – and why it should be incorporated into your marketing strategy
Search Engine Optimisation. Three little words that represent a big, scary idea for many business owners. We are often approached by clients, saying they want to improve their rankings in Google.
We operate in a free and competitive market, which is great for many reasons. The nature of competition is that it encourages players in the market to constantly lift their game, while improving the value they offer to their customers.
I haven’t got a shred of formal qualification to do what I do. Shock horror! I studied accounting and finance, with a smattering of computer programming in my first year of university (C++, Java, object-oriented theory etc), but that’s about it.
Every day, you are building your brand story. The projects you work on, the products you ship out – are all creating word of mouth attention for your business.