We create amazing website designs that deliver exceptional results and in turn support business growth.
1. Clearly deliver your UNIQUE value proposition
Studies show that website visitors spend an average of seven seconds or less on 90% of the websites they visit. This means you only have a few critical moments to deliver the message of who you are, what you do and why you’re the best choice.
Make sure you succeed in communicating your Unique Value Proposition to your potential customers while pitching your core marketing message and ensuring that your logo and tagline present your brand with credibility and authority within your industry. You want to target your chosen audience and this is the place to ensure it happens. Your Webstudio Consultant will explain more about this during your planning stage.
2. Mobile friendly design drives action
More than a quarter of people on the internet at any given time are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. Your website needs to be not just viewable, but optimised (fast loading and easy to use) for mobile devices.
At Webstudio we build responsive websites that are designed to provide an optimal viewing experience across a wide range of the latest devices from desktop computers through to smart phones and tablets, ensuring easy navigation and readability of content. Responsive website design ensures that no matter what device someone uses to view your website, the size of the site will adapt to whichever screen they are viewing from. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for.
If your current website is having trouble converting – perhaps it is lack of call to actions. The most common call to actions include click to dial phone numbers or Next Step, Enquire Now and Buy Now buttons. Call to action buttons are a fundamental part of guiding your visitors towards conversion. Maybe you already have call to action buttons – But having an older website that is not mobile-friendly is stopping your visitors from accessing these call to actions as efficiently. Webstudio can advise on the best types of call to actions and where to place them to prominently lead conversions within your website.
3. Present high-quality information to your audience
Deliver your message clearly and succinctly. How you tell your story and demonstrate your integrity and authority in your industry plays a key role in the success of your website.
Quality content will resonate with your target audience and identify common pain points in and how you solve them. Every piece of content in your website should be useful, informative and engaging. All content should be easy to read and formatted in a way that your target audience will appreciate.
Think about your target audience – Does the language used on the website resonate with that type of client? Are the images you’ve used engaging to look at? Is the information relevant to your target audience? Is it interesting? Your content is a significant tool to lead visitors towards conversion and show them the value that you offer. The content should work together with your website design and the essence of your brand to provide an ordered and compelling experience.
Clients are more likely to engage businesses that invest time in consistent and valuable quality content. If you need advice or assistance with hand-crafted content for your website, Webstudio has an in-house copywriter available for collaboration.
4. Make your About Us page show the value of YOUR experience
The About Us page is an integral part of your website. But it is not really about YOU, it is about the client and how you can solve their pain and their problems. What can you do to alleviate them of their problem? What value can you offer to them? What goals can YOU help THEM to achieve? That is one side of the page – the About Us page should still create an engaging portrait of the personalities behind your organisation because your potential clients want to know who they’re working with, but they also want to know how those people are going to make their lives better.
Your About Us page, like all other website pages, should display all information in the context of how their services/products will benefit their visitors. Webstudio will be able to collaborate with you on how to portray your About Us page specific to your organisation.
5. Capture your audience with impressive design
As they say “first impressions last”, and this an important consideration in the design and planning of your website. Potential customers will spend more time on your website if the aesthetics are right and the design is intriguing. A visually appealing and well structured professional website design immediately relays the quality of your business and your services. In order to create a compelling design, the creativity must have a significant impact on a visitor’s emotional response to your business.
If your website’s visual appearance is below average visitors will perceive your business offerings to be below average. The same principle applies to the use of template websites – If you want to set yourself apart from the crowd, you should definitely invest in a crafted custom website design that reflects the essence of your brand and also visually communicates your point of difference and unique value proposition. When it comes to your unique business and our vast experience, Webstudio knows how to design websites that make an impression.
6. Make sure every aspect is valuable & user friendly
What are your goals for this website? What is the objective you are hoping for with your target audience? Your website must be built around those visitors’ objectives and point of view, it will encourage their interaction and improve your conversions. Imagine your website’s design from the perspective of your target audience to create an experience that anticipates their needs and delivers the right valuable solutions.
Content must be formatted and flow nicely so that it is easy for visitors to access the information they need, whether it’s contact details, product specifications or prices. Your goal should be to provide what your prospects need before they even know they need it. Along with creating stunning website design of your site Webstudio understands the ways to enhance your website’s user experience. Website design should not just be focused on visual appeal, but to also consider functionality of the site, it’s usability and navigational flow.
7. Ensure your website is flexible and ready to grow with your business
We create all website on the WordPress platform, which is website management software that currently powers around 25% of all websites on the Internet. The software is continually improving and growing in collaboration with tens of thousands of developers all over the world. WordPress allows us to develop flexible and customisable websites to that meet best practice standards and can grow with your business.
The community of web developers that use WordPress reaches far and wide and allows us to tap into this collective intelligence and bring that wealth of experience to your project. The platform upon which your website’s design is built will have a huge impact on its usability as well as how efficiently you are able to update content and interact with visitors. Webstudio has extensive experience with WordPress websites and we believe it is the best platform available for your website.
8. Partner with a Winning Team
Your website objectives are important to us – Webstudio will guide you through the entire process, including:
- Defining your goals for the website
- Planning & design
- Build & testing
- Marketing & Website Care